Tour De Coffee Culture 2017


The Tour de Coffee Culture for 2017 has now finished. 


For information on the Tour de Coffee Culture in Timaru, Dunedin or Hamilton please click here


Tour de Coffee Culture cranks up on Monday 23rd January  and runs until Friday 31st March. If you’re new to our annual cycling homage it’s as simple as grabbing a tour card from any of our stores and cycling to as many Canterbury Coffee Culture stores on your bike. Do as little or as many as you can! You can collect stamps and golden coins along the way which can get you some sweet prizes to help power your tour.

We've brought a few new exciting elements to the tour this year including: Short Stage Challenges, Pro Elite Pace Challenge, & a Pro Elite Cycling Jersey! 

We’re keen to support you through health and fitness and encourage you to take part regardless of your ability by providing FOUR levels to choose from:


Recreational Rider:

Visit one or more of our stores before the Tour ends on March 31st. Every five stores you visit gets you free stuff and puts you in the draw to win thousands of dollars worth of prizes. 


Tough Nut:

Goal: To ride to all 15 stores by the time the Tour finishes (before March 31st). You'll earn stamps & tour coins along the way which you can redeem for some sweet prizes! You'll also earn yourself a Limited Edition Tour Tough Nut T-Shirt. 


Pro Elite:

Does cycling really spin your wheels? Are you made of the real tough stuff? If so, then the Pro Elite level is for you!  Goal: Ride to all 15 stores in ONE day. You'll earn stamps and tour coins along the way which you can redeem for some sweet prizes. You'll also earn yourself a Limited Edition Pro Elite Cycling Jersey from Champion System(plus some serious bragging rights). 


**NEW FOR 2017** Pro Elite Pace Challenge

Think you're the quickest in your region, have the need for speed, or just want the added element of a time challenge? - make sure you enter into the Pro Elite Pace Challenge. At your first and last store get a staff member to sign off your start and finish time to be in the draw to win prizes in this category! There will be an online leader board so you'll be able to see where you sit in the bunch. 


 Pace Challenge LEADERBOARD



Short Stage Challenges:


This ones for you if you’re looking to ride for a good time but not a long time. Perfect for those wanting a quick spin or a little extra challenge during the Tour. We've got 8 'Short Stage Challenges' for you to complete. Pick up your challenge card in store. We'll have an online board with the names of riders who have completed each challenge! You'll collect coins for each store you ride too, and we'll also be giving away lots of spot prizes! 

Short Stage Challenge List 





T-Shirts, Cycle Jerseys & Giveaways:

Take a look at this years Tough Nut T-Shirt & Pro Elite Cycling Jersey. 


toughnut tee sample



Pro Elite Cycling Jersey 2017










 GOT QUESTIONS? Check out our FAQ's page or email