Tour De Coffee Culture 2021


For information on the Tour de Coffee Culture in Timaru, Dunedin or Hamilton please click here





Tour de Coffee Culture 2021 launches 1st FEBRUARY!

Whether you’re a weekend warrior or legend in lycra,
the Tour de Coffee Culture is your chance to get out on your bike, check out our stores, and do your bit to help us help the people who grow our coffee.


We love keeping you caffeinated during the TDCC, and this year we also want to show some love to the hardworking people in Papua New Guinea who produce our beans.The Coffee Culture Charitable Foundation has been assisting in the coffee growing
communities of PNG, and all of your $5 entry fee will go directly to help build essential facilities and infrastructure to better support the families that work to produce the coffee you love.


To get started, simply register online and pay your entry fee at any Coffee Culture to receive your tour card. Get your card stamped at each store you visit on your bike, and grab a limited edition tour dollar too. Every dollar you collect can be used as $1 towards any drink or snack to help power your pedaling during the TDCC.

The Toughnut and Pro-Elite tours are back for 2021, and are a stern challenge for cyclists of all levels. Visit all 16 Canterbury stores before April 5th, 2021 to earn a ‘Tour Toughnut’ tee, or GO BIG and visit all of our stores in one day to earn your limited edition ‘Pro Elite’ cycle jersey from Champion Systems and some serious bragging rights!



If you’re new to our annual cycling homage it’s as simple as grabbing a tour card from any of our stores and cycling to as many Canterbury Coffee Culture stores on your bike. Do as little or as many as you can! You can collect stamps and tour dollars along the way which can get you some sweet prizes to help power your tour.



We’re keen to support you through health and fitness and encourage you to take part regardless of your ability by providing three levels to choose from:


Recreational Rider:

Visit one or more of our stores before the Tour ends. Every store you visit earns you a tour dollar and puts you in the draw to win thousands of dollars worth of prizes. 


Tough Nut:

Goal: To ride to all 16 stores by the time the Tour finishes. You'll earn stamps & tour coins along the way which you can redeem for some sweet prizes! You'll also earn yourself a Limited Edition TDCC T-Shirt. 


Pro Elite:

Does cycling really spin your wheels? Are you made of the real tough stuff? If so, then the Pro Elite level is for you!  Goal: Ride to all 16 stores in ONE day. You'll earn stamps and tour coins along the way which you can redeem for some sweet prizes. You'll also earn yourself a Limited Edition TDCC Cycling Jersey from Champion Systems(plus some serious bragging rights). 


Fast & Furious! Pro Elite Pace Challenge

Think you're the quickest in your region, have the need for speed, or just want the added element of a time challenge? - make sure you enter into the Pro Elite Pace Challenge. At your first and last store get a staff member to sign off your start and finish time to be in the draw to win prizes in this category! There will be an online leader board so you'll be able to see where you sit in the bunch. 


 GOT QUESTIONS? Check out our FAQ's page or email